18/10/2022 The latest Innsbruck press kit is available to download here.

22/05/2020 COVID-19 has put pause on travel to date but, if Innsbruck is one of your must-dos for 2020, then the latest technology is in place to bring the stunning destination in a digital format to you, in the comfort of your own home. Innsbruck Virtual Reality makes it possible to take a personalised journey […]

14/04/2020 COVID-19 has put a pause on travel to date but, if Innsbruck is one of your must-dos for 2020, then the latest technology is in place to bring the stunning destination in a digital format to you, in the comfort of your own home. Innsbruck Virtual Reality makes it possible to take a personalised […]

04/10/2018 It’s been a great time for Innsbruck, with significant media coverage of the recent UCI Road World Championships showing the beauty and sporting challenge the Capital of the Alps offers. It’s been a great experience for the Shepherd PR team supporting media activities for the event with our client Innsbruck Tourism. Now it’s time […]

26/02/2018 The sheer scale of the challenges ahead for riders at the 2018 UCI Road World Championships were brought to life, as the course profiles were revealed at the London Bike Show. Thomas Rohregger, Head of Communications for Innsbruck-Tirol UCI Road World Championships set out the courses and gave a flavour of some highlights ahead […]

20/02/2018 Innsbruck, the host city for the 2018 UCI Road World Championships, is offering visitors to the London Bike Show at ExCel a chance to see the challenges the capital of the Alps will unleash. The world’s road bike elite will be meeting up in the city from 22 September to 30 September as the […]

02/11/2017 Innsbruck, the capital of the Tyrol, operates one of the largest ski pass regions in Europe by combining nine ski areas located around the city and which together offer 300km of groomed slopes served by 90 lifts on to one Olympia SkiWorld  lift ticket, which also includes public transport between the city and the […]

12/09/2017 Thinking about an Autumn break? Here’s some lovely coverage about Innsbruck that the Daily Mirror has featured today, following the press trip we hosted to the city recently. https://www.mirror.co.uk/travel/europe/ski-jumps-mountain-treks-make-10930909

18/07/2017 Great coverage starting to appear for our recent press trip to the amazing city of Innsbruck https://viestramagazine.com/capital-of-the-alps-an-innsbruck-summer-p359-170.htm

07/07/2017 A picture postcard in today from our PR Account Director, Jo Hine, who is taking a press trip of UK national and local journalists to Innsbruck to see the amazing city and its surrounding holiday villages. Today’s adventure took the group to Igls, to the Stone Pine Trail at Patscherkofel. Lovely views!