Aston Business School/The Global Entrepreneurship Monitor UK report (GEM)
The Project:
Raising awareness of The Global Entrepreneurship Monitor UK report (GEM) launch in 2014, which measures entrepreneurial attitudes, activity and aspiration in the UK with France, Germany and the United States (US).
What we delivered:
A bespoke media relations programme targeted at the enterprise sections of the national press, and business desks of regional newspapers.
Outcome:
The report secured coverage at a national level in the Financial Times and The Times to name a few. Business titles, the regional press and radio stations also covered the story, with more than 100 articles overall.
The success of the campaign led us to be appointed to launch the report again in 2015 and 2016.
Company: Aston Business School/The Global Entrepreneurship Monitor UK report (GEM)
URL: https://www.aston.ac.uk/aston-business-school/research/working-with-business/gem/
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