Flowcrete UK
The Project:
Supporting flooring manufacturer Flowcrete UK at the leading sustainable construction exhibition, Ecobuild.
What we delivered:
Shepherd PR provided flooring manufacturer Flowcrete with an integrated PR and digital package for Ecobuild 2012, including preview activity centred on podcasts, a bespoke ‘studio environment’ video and press releases to gain maximum awareness of the company’s activity at the event. On the stand, Shepherd PR produced a video, played on a plasma screen, which highlighted the Floorzone concept Flowcrete was promoting and also organised visits from 20 trade journalists. Shepherd PR also conducted a podcast ‘live from the stand,’ which was streamed immediately on to iTunes, from the venue.
Outcome:
The activity saw Flowcrete celebrate its most successful Ecobuild exhibition to date, with hundreds of important visitors to the stand influenced by the positive media reports they’d seen in the run-up to the expo. Working closely with Flowcrete’s own online marketing team, the end result saw the communications activity win the Best Use Of Digital Marketing Award at the event.
